This health-focused business started in 2009 but closed in 2016 after facing tough challenges. The main reason for its failure was the lack of market demand.

This situation shows how crucial it is to match products with what people really want. Understanding consumer needs is key to success.

General Information

• Category: Health
• Started: 2009
• Failure Cause: No Market Need
• Closed: 2016

Description

MyTracks was a Google app for tracking activities. It measured speed, distance, route, and elevation for walkers, runners, and cyclists. Users received regular voice updates on their progress.

The app worked well with other Google tools like Maps and Docs. It also synced with Polar fitness trackers and Zephyr systems.

This made it a handy choice for anyone looking to keep an eye on their fitness journey.

Cause of Failure

In February 2016, Google announced it would shut down the MyTracks app on April 30th of that year. Users can save data by transferring it to Google Drive or downloading it.

Google decided to focus on other mapping projects. To help with the change, a list of alternative apps was shared.

Recommended options include MapMyRun, Strava, and Google Fit.

Google Fit combines MyTracks’ features with added benefits, like tracking calories burned by gender, height, and weight.

FAQs

– What was MyTracks?

MyTracks was an app from Google that helped track outdoor activities. It recorded details like speed, distance, route, and elevation for walkers, runners, and cyclists.

– Why did MyTracks close?

MyTracks shut down because there wasn’t enough market demand. Google chose to focus on other mapping projects starting in 2016.

– Can MyTracks data still be accessed?

Yes, users could move their MyTracks data to Google Drive or download it before the app closed on April 30, 2016.

– What are some alternatives to MyTracks?

Some good alternatives include MapMyRun, Strava, and Google Fit. These options provide similar features for tracking fitness activities.

– Is Google Fit a good replacement for MyTracks?

Yes, Google Fit has many features from MyTracks and adds new ones. It can track calories burned based on factors like gender, height, and weight.